Kidpreneurs Interview with “Wild Willie” of NaturalEats Pet Treats

William aka “Wild Willie” has always been inspired to be an entrepreneur, and the Kidpreneur book/ program helped him get there. He now manages his YouTube Book Review Channel where he shares his Amazon affiliate link to earn money and has earned a lot of free books in the process. Most recently he started his local NaturalEats Pet Treats by Wild Willie business for his four-legged friends and would love your support to help boost his viewership!

1.) First, tell us a little bit about your background and experience. What, or who,  inspired you to pursue your ideas?

Wild Willie has always been interested in making money and helping his community. He has come up with many big ideas but none that work for his age, experience and what his parents would allow him to do. He has been inspired to make money and thanks his mother for coming up with the book review channel and dog treat business ideas. He has also taken a business course where his team won top prize, donated some of the profits to a local charity and loved the Kidpreneur book and course!

2.) What was the first business that you chose to pursue and what process did you go through to start it?  What did your friends and family think?

Wild Willie thought of making crafts to sell at his local Farmer’s Market which developed into making bracelets with inspirational words, names, or colorful designs. He received some support from the community but, as it dwindled, he switched to dog treats which have been a big hit. With Natural Eats Pet Treats, Wild Willie has been able to donate some profits back to the local SPCA and ensure dogs in his community are rewarded with healthy treats. To start, he was able to gift some dog treats to ensure dogs loved them!

3.) What obstacles, challenges, or setbacks did you face as you began to learn the in’s and out’s of entrepreneurship?

Wild Willie finds it challenging to find time and energy to make the dog treats and have them fresh for each order. He has also learned about profit loss as some customers will place an order and not pick it up as well as the treats spoiling. To remedy this he bought a dehydrater, with his profits, to make the treats last longer. He has also hosted giveaways with orders that he learned from as they were not as successful as he imagined they would be.

4.) How did you celebrate your milestones and successes?

Wild Willie celebrated with donating some of his profits to the SPCA and taking videos. He has worked hard at promoting, testing new recipes and investing back in his business.

5.) What kind of feedback have you heard from your customers/clients/community, and how does this make you feel?

” I told a few of my friends that have doggies too! Haven’t seen my dogs that happy for a treat in a while! I had to put them in a cupboard to get them to stop trying to get them haha you guys rock!” ~Nikki

“Max (the dog) gives great reviews!” ~Libby

6.) Can you tell us about one of your proudest moments as a kidpreneur?

Making $200 the first weekend of my business launch, being able to give back and make dogs happy!

7.) What advice would you give to a young person who has the kidpreneur spark and wants to start their own business?.

Buy the Kidpreneur book and complete the course then go for it! Don’t give up and be sure to ask for help.

8.) What three words describe you and/or your work ethic?

Lazy, excited and rich!

9.) Who is another (or more than one) entrepreneur that you admire?

Mr. Beast because he is able to give back!

10.) What’s next for you in terms of your goals and projects?

Making new flavors of treats and advertising and expanding into making cat treats.

11. ) What is the most important thing you have learned by being a Kidpreneur?

Money feels good in your wallet.

12. ) How did you get the idea or concept of your business?

My mother came up with it and my doggy loved the idea!

13. ) Do you have other employees or helpers that work for your business?

Not at this time, just volunteers who help when needed.

14. ) What are the roles your business needs to fill to have a successful business?

Dog owners and dogs who love being rewarded for being good.

15. ) How do you advertise or promote your business?

Social media and word of mouth, plus giveaways and gifting treats.

16. ) What’s your company’s goal(s)?

Making good dogs healthy and to be able to give back to the community.

17. ) What are your responsibilities as the business owner?

Wild Willie is responsible for managing his money, coming up with advertising ideas and new recipes plus supply management. He is also the spokesperson, chef, and sometimes the delivery man.

18. ) What made you choose this type of business?

Lots of dogs in the area, something Wild Willie can do almost entirely on his own and to make dogs happy.

19. ) Does your business help any charities or offer volunteer time to non-profit agencies that are important to you and your vision?

Yes, with Natural Eats Dog Treats, Wild Willie donates at least $5 of profits to the local SPCA.

20. ) If you had one piece of advice to a kidpreneur just starting out, what would it be?

Don’t expect lots of money immediately, work hard and don’t give up, it’ll come!

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Adam Toren

Adam Toren

Adam Toren is a multi-faceted entrepreneur, acclaimed best-selling author, savvy investor, and a passionate advisor with a penchant for pickleball. He is renowned for his exceptional ability to coach fellow entrepreneurs on sustainable business growth strategies. As the co-founder of influential platforms like and, Adam has a true passion to empower and inspire the future generation of entrepreneurs and innovators.Alongside his brother and business partner, Matthew, Adam's entrepreneurial journey has seen the successful inception, acquisition, and sale of more than a dozen business ventures. His exceptional track record showcases an inspiring blend of innovation, resilience, and BIG vision. Adam Toren continues to be an inspiring force in the world of entrepreneurship, business advising, and beyond.

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